Nandrew
09-09-2007, 03:48 PM
http://www.gamasutra.com/php-bin/news_index.php?story=15402
At their panel at the Austin GDC, Mode 7's Paul Taylor (right) and Strategery's Jay Moore (left) talked building buzz and promoting independent games, stripping a complicated subject to its essentials: knowing the soul of your game and your company and communicating what sets you apart.
Moore, who was previously a founding partner of GarageGames, said straight off that "the worst games are done strictly for the money... If you don?t have the fire in your gut that says 'if I don?t make this game there?s nothing on the planet I want to do more,' you're not going to have the quality of content to differentiate yourself as an indie."
More at the link, if you're interested. Just some pointers on marketing games, some of them handy for the small-scale hobbyists out there.
At their panel at the Austin GDC, Mode 7's Paul Taylor (right) and Strategery's Jay Moore (left) talked building buzz and promoting independent games, stripping a complicated subject to its essentials: knowing the soul of your game and your company and communicating what sets you apart.
Moore, who was previously a founding partner of GarageGames, said straight off that "the worst games are done strictly for the money... If you don?t have the fire in your gut that says 'if I don?t make this game there?s nothing on the planet I want to do more,' you're not going to have the quality of content to differentiate yourself as an indie."
More at the link, if you're interested. Just some pointers on marketing games, some of them handy for the small-scale hobbyists out there.